CALIFORNIA PRIVACY POLICY

Last Revised on: 05/017/2020

This Privacy Policy for California Residents (“California Privacy Policy”) supplements the information contained in Rooter Hero Plumbing’s primary privacy policy. Rooter Hero Plumbing (“we,” “us,” or “our”) has adopted this California Privacy Policy in accordance with the notice requirements under the California Consumer Privacy Act of 2018, as amended (“CCPA”), and any terms defined in the CCPA have the same meaning when used in this California Privacy Policy.

This California Privacy Policy is parallel in scope to our privacy policy.

DEFINITIONS SPECIFIC TO THIS POLICY

The CCPA includes definitions for terms specific to this California Privacy Policy that do not apply to Rooter Hero Plumbing’s privacy policy, including the following terms:

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information does not include publicly available information obtained from government records; deidentified or aggregated consumer information that cannot be reconstructed to identify you; any information covered under the Gramm-Leach-Bliley Act or the California Financial Information Privacy Act, activities covered by the Fair Credit Reporting Act, or protected health information as defined under the Health Insurance Portability and Accountability Act.

“Sale” or “sell” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.

“Service Provider” means a sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that processes information on behalf of a business and to which the business discloses a consumer’s Personal Information for a business purpose pursuant to a written contract.

“Third Party” means a person or entity who is not a business that collects Personal Information from consumers, as defined in the CCPA, and to whom the business discloses a consumer’s Personal Information for a business purpose pursuant to a written contract.

THE PERSONAL INFORMATION WE COLLECT AND DISCLOSE

The chart below shows the categories of Personal Information we may collect; examples of the type of Personal Information in each category; all types of sources from which each category of Personal Information is collected; the business purpose(s) for which that category of Personal Information is collected; and all types of third parties with whom that category of Personal Information is shared. As this chart shows, we disclose certain Personal Information to third parties for a business purpose. We also sell certain Personal Information to third parties. We do not sell the personal information of minors under 16 years old without affirmative authorization. This information covers the past 12 months.

Categories of Personal Information

Examples:

Types of Sources from which this Category of Personal Information Is Collected

Business Purpose(s) for Collection

Types of Third Parties with Whom this Category of Personal Information Is Sold and/or Disclosed

Unique identifiers

Name, signature, address, telephone email, account name, SSN, DL number, passport number, online identifier, IP address

Website lead forms and point-of-sale (POS) systems

To provide the requested information, products or services

Business intelligence and analysis

Customer relationship management (CRM) and marketing communications

Feedback collection

Digital advertising, social media partners, and data append

CRM

Call centers

Government ID number

Social security number, passport number, driver’s license or state identification card number

Not collected

N/A

N/A

Physical description

Physical characteristics or description

Not collected

N/A

N/A

Financial information

Bank account number, credit card number, debit card number, or any other financial information

Not collected

N/A

Rooter Hero Plumbing does not supply financial information to call centers, but its franchisees may provide it via granted access rights to their POS

Health/medical

information

Medical information, or health insurance information

Not collected

N/A

N/A

Insurance information

Insurance policy number, health insurance information

Point-of-sale system

Business intelligence and analysis

N/A

Protected class data

Characteristics of protected classifications under California or federal law, including: race, ancestry, national origin, age (40 years or older), marital status, sex, sexual orientation, medical condition, disability, genetics, and veteran or military status

3rd party data append partner

Business intelligence and analysis

N/A

Purchase history

Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

Point-of-sale system

Business intelligence and analysis

CRM

Rooter Hero Plumbing does not supply financial information to call centers, but its franchisees may provide it via granted access rights to their POS

Biometric data

Imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, faceprint, voiceprint, keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data

Not collected

N/A

N/A

Internet activity

Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement

Website analytics and data solutions.

Business intelligence and analysis

Digital advertising partners

Geolocation data

Geolocation data

Website

Point-of-sale system

To provide relevant location-based service options

Business intelligence and analysis

Rooter Hero Plumbing does not supply financial information to call centers, but its franchisees may provide it via granted access rights to their POS

Audio, visual, olfactory information

Audio, electronic, visual, thermal, olfactory, or similar information

Not collected

N/A

N/A

Employment information

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